It helps to preserve moisture by preventing electrification in the hair. Elastic Curl Hair Gel with its alcohol-free formula for naturally moving and dazzling curls does not leave a sticky feeling on the hand during application. Provides long-lasting curl control. It doesn't weigh your hair down. Moisturizes while styling your hair. It provides flexibility to your hair strands. Urban Care Style Tip: Apply a small amount of gel to your damp hair, evenly from root to tip. Shape and let dry.