Coach the Fragrance is designed as a scent that will convey the spontaneous energy and cool vibe of New York City. According to Stuart Vevers, the creative director of the house, Coach The Fragrance is "a fragrance that represents Coach’s free-spirited attitude...a scent that is individual, authentic, and cool." The actress Chloë Grace Moretz has been chosen as the face of the new fragrance and the campaign shot by Steven Meisel. The composition is floral with vibrant top notes of raspberry leaf, pink pepper and pear, which represent the energy of New York. The heart includes an authentic accord of Turkish rose, laid on the base of suede musk and sandalwood, which symbolize the leather accessories that made the brand famous. Perfumer Juliette Karagueuzoglou signed the creation.