Marc Jacobs presents a new fragrance intended for the new generation of youth that follows the franchise started with Daisy from 2007. The new Daisy Love, announced as a captivating and addictive scent for the millennials, comes out in April 2018, formulated by perfumer Alberto Morillas, who signed the original as well. Daisy Love is a fresh floral fragrance with a fruity opening and a woody-musk base. In the upper notes there is a berry fruit accord called Cloudberry (Rubus chamaemoru). The floral core of the perfume features the daisy tree note (Scalesia pedunculata) based on a driftwood accord and cashmere musk.