Benefit's They're Real! Lengthening Mascara lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had! What else you need to know: 94% saw dramatic length & volume* 90% saw base-to-tip curl* 94% saw visible lift* 100% saw long-wearing results*