Instantly filling gaps in your brows with a soft and natural finish, the pencil features a custom, non-sharpen 'goof proof' tip and buildable formula that glides effortlessly through the brows, defining, filling and enhancing to help shape and contour your face. Expect beautifully defined brows with a natural finish. Lasts up to twelve hours*. 95% said it was easy to fill & shape brows*** and 94% said it gives beautiful brows on the first try***.